History
2001
start of development
2004
first superpremium dry dog food line of 7 recipes
2005
canned food line for puppies and adult dogs from pork and beef
2006
extension of 4 new products in superpremium dry dog food line
2008
first 2 dental treats for dogs
2009
new logo
2009
4 new superpremium dry dog food recipes (totally 15)
2011
new line of meat and dental treats Joy
2012
superpremium dry cat food line
2013
meat treats for cats and new meat and dental treats for dog
2013
new premium dry dog food line of 6 recipes
2014
premium line of dog canned food and cat pouches
2015
dry dog and cat food of veterinary diets
2016
superpremium canned food line for dogs and cats
2016
new superpremium line for dogs and cats
2016
canned food line of veterinary diets
2017
new Premium line of dog dry food
2018
new recipes of veterinary diets
2018
new line of canned food Dog Premium Line
2019
new range of cat pouches
2019
refresh of Joy treats
2020
new Expert Nutrition line for dogs
2020
new Life hypoallergenic line for dogs
2020
new Verve line with fresh meat for cats